Let's Catch a Dragon
In the past seven years, have you ever heard someone saying: “winter is coming” in late autumn? If you have, probably you are surrounded by fans of Game of Thrones. Published by HBO, Game of Thrones quickly became one of the most popular TV series all over the world after the release of its first season. Since then, millions of people look forward to the release of new seasons every year. Undoubtedly, the high qualified story is the key to their success. However, at the same time, we should also notice the excellent job Game of Thrones did in social media campaign which helped them attract more audience. Today, we are going to talk about the campaign they did in 2015 on Twitter-- #CatchDrogon. #CatchDrogon was a warm-up for the premiere of Game of Thrones Season five. What GOT did is that they turned the campaign into an interactive game. For people who wanted to join the game, they needed to choose a bait which was a picture of anything that could attract dragons. Then they neede...

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