Danni's Blog

Review on Social Media Monitor Project Part 1 In the first part of our mid-term project, we talked about Overwatch's Lunar New Year Campaign. To catch up the hotspot of Lunar New Year, Overwatch updated the game in many aspects like their maps, skins, and rewards. At the same time, they also led discussions on social media (Facebook and Twitter) about the game. To evaluate the campaign, we used Google Trends and Social Mention and got the data as follows. From the data, we can learn that Overwatch successfully created a trend on social media after they launched the campaign. At the same time, the campaign brought Overwatch both positive and negative feedbacks. But in general, positive ones were over negative ones. Data Tracking Google Trends: After reviewing the part 1, let's have a look at what happened to Overwatch after the campaign ended. As you can see in the following picture, in last month, the trend of Overwatch on web search gradually became smooth after...

What’s the most important holiday in February? In many western countries, the answer is Valentine's day. However, if you ask this question to your Chinese friends, their answer will be Lunar New Year (the Chinese New Year). Lunar New Year is the biggest festival of the entire year in China. Many Asian countries like South Korea, Thailand, and Singapore also celebrate this festival. For many companies, Lunar New Year is a great chance to develop more consumers in Asia and to build a positive brand reputation among the groundswell. Today, we are going to talk about Overwatch and its 2018 Lunar New Year Campaign. Before we start the analysis of Overwatch’s performance on social media, let’s learn some background information about the company and its social media platforms. Brief introduction of Overwatch Overwatch is a team-based multiplayer online shooter video game. It was developed and published by Blizzard Entertainment in May 2016 . The game quickly became popular all over ...

“What was the most popular video game in 2017?” To many game players, the answer will be Overwatch. Overwatch is a team-based multiplayer online first-person shooter video game developed and published by Blizzard Entertainment . On October 16, 2017, Overwatch officially announced the registered player number reached a milestone of 35 million ! It’s okay if you don’t know the game! But here is a moving story about Overwatch you should not miss. On May 23, 2016, Hongyu Wu, a Chinese young man, sacrificed his life when he was chasing after a motorbike thief. After Hongyu's death, knowing he was a big fan of Overwatch, Hongyu’s friends decided to write down his story and publish it to the online forum about Overwatch. They hoped that more people could know his story. After they posted the story online, thousands of people replied, and many were moved by his story. Some people even emailed the director of Overwatch hoping that they could do something to commemorate him. Two months ...