Now, let’s see the power of music
If you were in Hangzhou, China, on March 20th, 2017, when you were waiting for a subway train, you might come across a special train decorated with posters of comments from NetEase Music. That was a campaign started by NetEase music— a music and video streaming platform in China . Two days after NetEase Music launched the special train, the campaign became the hottest topic on China’s social media. How successful was it? Let’s see some data. According to WeChat Index , the keyword “NetEase Music” has a sharp increase on March 20th and reaches a peak on March 23th. The data indicates that during that period, a large number of users on WeChat were discussing NetEase Music. From Baidu Index , we can also find that during the campaign (from March 20th to March 27th), the searching of “NetEase Music” is more than before. The success of this campaign on social media not only attracts more users for NetEase Music but also benefits the financial state of the company. In the boo...